Introduction to Strategy Articulation

Strategy execution and managing change in an uncertain environment

  • 0 Enrolled
  • intermediate levels
  • Last updated 26 Jul 2025
  • English

Course Outcomes

  • Introduction to Strategy Articulation
  • The Importance of a Clear Strategy Statement
  • Case Study: Edward Jones
  • Components of a Strategy Statement
  • Defining the Objective
  • Understanding Scope
  • Establishing Competitive Advantage
  • The Role of Trade-offs in Strategy
  • Developing a Strategy Statement
  • Implementing Strategy Across the Organisation
  • The Impact of a Well-Defined Strategy
  • Conclusion: The Power of Words in Strategy


Course Description

  • Introduction to Strategy Articulation
  • The Importance of a Clear Strategy Statement
  • Case Study: Edward Jones
  • Components of a Strategy Statement
  • Defining the Objective
  • Understanding Scope
  • Establishing Competitive Advantage
  • The Role of Trade-offs in Strategy
  • Developing a Strategy Statement
  • Implementing Strategy Across the Organisation
  • The Impact of a Well-Defined Strategy
  • Conclusion: The Power of Words in Strategy


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This course includes
  • Lectures 0
  • Duration 0m
  • Skills intermediate
  • Language English
  • Certificate Yes

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By tomwebb

Software Engineer